SMITHS De Luxe Watches


£ 75.00

On top of the world! Everest Conquered...1953

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Fine two-colour advert commemorating the ascent of Everest on 29th May 1953, a full page advert from the Illustrated London News 27 June 1953. Page size 36 x 25 cm (14.5 x 10 ins).

I believe this is the first large sized complete page advert placed by Smiths after the success of Tenzing and Hillary. Three De Luxe watches are shown: models A.453, A.408 and A.409, the latter 15-jewel example in a chromed case with luminous dial and hands, stated to be the type worn by Hillary. They cost £10 at the time.

NB: The expedition was also supplied with Smiths oxygen gauges, altimeters and travel alarm clocks.

In fine condition, just a small crease at the top right hand corner, and ideal for framing.